To Mom and Joe, who remain guiding lights in my life;to my editor and wife Stacey, who encouraged me to write;and to my children Jack and Avery, who fill my dayswith laughter and joy.

Get Adobe® Analytics Quick-Reference Guide: Market Reports and Analytics (formerly SiteCatalyst) now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.