About the Author

Image

Shane Closser is Vice President and Worldwide Head for the Customer Experience Management (CEM) Practice at Virtusa Corp (NASDAQ:VRTU), a global IT services company that combines innovation, technology leadership and industry solutions to transform the customer experience. He manages over 500 CEM experts worldwide, who develop advanced solutions for Virtusa’s media, financial services, insurance and healthcare customers. Closser has managed over 75 programs across Fortune 500 organizations. He is a frequent speaker on CEM strategy, digital marketing, mobile, social and WCM. He is an Adobe-certified trainer, and he has over 15 ...

Get Adobe® Analytics Quick-Reference Guide: Market Reports and Analytics (formerly SiteCatalyst) now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.