Getting Started

If you’ve picked up this book, chances are you’re an analyst, a marketer, or someone who’s interested in digital analytics. That’s great! Adobe Analytics with SiteCatalyst Classroom in a Book shows you how to use Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) for your website, walks you through each phase of the marketing funnel, and explains how to run pertinent reports to better understand your site performance. For each report, you can get a quick overview of the insights, the key technical nuances you need to keep in mind to interpret the data, and the SiteCatalyst implementation changes you’ll need to instrument.

Here’s an overview of the chapters in the book:

Chapter 1,Preliminary Work,” ...

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