4. Acquisition Analytics
Lesson overview
In this lesson, you’ll learn to analyze acquisition data. This will be particularly helpful if you’re an analyst who’s optimizing landing pages or a marketer who’s trying to determine which geographical location to focus your marketing efforts on.
The goals of this section are:
• Understanding what to measure to evaluate your success in acquiring customers
• Determining which Adobe SiteCatalyst reports to run based on your analysis needs
• Identifying issues that impact the data and the implementation details that affect the data quality
This lesson will take 30 minutes to complete.
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