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Adobe® Analytics with SiteCatalyst® Classroom in a Book® by Vidya Subramanian, David A. Schweidel

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About the author

Vidya Subramanian (www.linkedin.com/in/vidyas/) is the Senior Analytics Insights Manager at Intuit, where she is currently evangelizing and standardizing analytics practices for the Small Business Group–Marketing. She previously designed and implemented SiteCatalyst and end-to-end analytics at Genworth Financial, a Fortune 500 company.

She is a coauthor of McGraw-Hill’s PMP Certification Mathematics with CD-ROM, published by McGraw Hill, and author of Data Driven Scrum Framework, published in the Intellectual Property Library (IP.com).

She holds a master’s degree in information systems from Virginia Tech and a master’s degree in computer software applications from Mumbai, India. She is a Certified Project Management Professional, ...

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