It might be an understatement, but consistency among slides in a project (and from project to project) is important. Few things lower the professional look and feel of a project or course than dissimilar slide objects, such as the haphazard use of fonts, sizes and colors. Fortunately, you can elect to apply Object Styles that ship with Captivate to just about any slide object. Object Styles contain myriad formatting options designed to ensure the slide objects are formatted consistently. If you need to follow your own corporate standards and style guide, you can create your own, custom Object Styles.