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Adobe® Experience Manager: Classroom in a Book®: A Guide to CQ5 for Marketing Professionals by Ryan D. Lunka

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2. Evaluating AEM

In this chapter, you’ll dig deeper into Adobe Experience Manager, an industry-leading platform that gives marketers the tools they need to build a compelling, impactful web presence by providing the following capabilities:

Create websites from the context of the user—while they edit content, authors see what the users will see.

Optimize your web presence to multiple devices (PC, mobile, tablet, and so on).

Build and facilitate communities of users that can integrate with social networks such as Facebook and Twitter.

Dynamically target content to specific users based on geographic location, historical page views, and profile information.

Roll out multilingual sites and manage content translation.

Drive your web presence ...

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