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Adobe® Experience Manager: Classroom in a Book®: A Guide to CQ5 for Marketing Professionals by Ryan D. Lunka

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9. E-Commerce

E-commerce is one of the most significant aspects of the modern economy. Many companies depend completely on e-commerce to generate revenue. Recognizing the close relationship between e-commerce and digital web presence, Adobe Experience Manager includes a framework for helping marketers build commerce-driven web experiences. But this framework is just a starting point; it’s not a solution in and of itself. In this chapter, I’ll answer the following questions:

What is e-commerce and why is it important?

What are the basic pieces of the AEM e-commerce framework?

What vocabulary is used throughout the AEM e-commerce framework?

What AEM components are available to enable marketers to build commerce-driven web experiences? ...

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