A web experience management system like Adobe Experience Manager is designed to enable marketers to deliver an effective web experience to potential customers, readers, or anyone else you define as your site user. The platform can do all the heavy lifting, but you must first design the experience that you want the platform to deliver.
This chapter will cover:
• The fundamentals of user experience design and why they are important
• How to design for a content management system such as Adobe Experience Manager
• The “mobile-first” user experience design approach
User experience design (UXD) is one of the earliest and most critical phases in an AEM implementation. A poorly architected design can derail your project before ...