20. The Implementation Process

Adobe Experience Manager is not the kind of software you can install and immediately use. You have to build the necessary page templates, components, and customizations before you can build your website. This book has been preparing you for your role in that process. But the one thing we haven’t yet discussed in detail is the software implementation process and your role in it. This chapter will cover:

The basics of software development

Agile development and how it empowers agile marketing

Best practices for software development

At the end of this chapter, you’ll understand what you’ll be getting into when working with your implementation partner. Everyone’s process is a little different, but you’ll be aware ...

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