Adobe® Experience Manager Quick-Reference Guide: Web Content Management [formerly CQ]

11. Segmentation and Campaigns

The technology of AEM can sometimes be quite abstract. This chapter speaks to your inner marketer by discussing segmentations and campaigns. You’ll soon discover just how AEM’s tools help you accomplish all those big ideas.

Campaigns are generally used to draw visitors into a relationship or encourage them to make a purchase. AEM’s segmentation and campaign management opens the door to agile marketing strategies that appeal to users on a personal level.

Segmentation

In marketing, it is all about getting the right content to the right person at the right time. To do this with AEM, you’ll first need to define your target audiences, such as women who like winter sports. Then you’ll create rules, which are called segments, ...