Text Frames & Text Frame Options
We can exercise a great deal of control over how our content looks before we even adjust any typographic options (leading, kerning, and such). For more on typographic features, see chapter 3 of the Compendium, “Styles, Type & Fonts” (page 235).
The options under discussion here are adjusted without having to use the Type tool at all. To judge some of these features, you may wish to have some content to play with. Draw a text frame with the Type tool, then right-click and choose Fill with Placeholder Text. Don’t like it? Undo, then do it again. It’ll be randomly different each time.
Linking Text Frames