Appendix D. Workflow
Your digital workflows should support the creative/marketing function, whose primary goal is to sell the product or service of a given company. As these images suggest, the message, brand, or content can be repurposed and distributed in a number of ways. The means you use to further marketing strategies are examined in this appendix.
I use the term workflows because there are several that take place concurrently and are discussed throughout this appendix:
Creative—. This workflow involves the assembly of your resources, the layout of your content, and the production of your content based on delivery or distribution strategies. ...