Appendix D. Workflow


Your digital workflows should support the creative/marketing function, whose primary goal is to sell the product or service of a given company. As these images suggest, the message, brand, or content can be repurposed and distributed in a number of ways. The means you use to further marketing strategies are examined in this appendix.

I use the term workflows because there are several that take place concurrently and are discussed throughout this appendix:

  • Creative—. This workflow involves the assembly of your resources, the layout of your content, and the production of your content based on delivery or distribution strategies. ...

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