Photography ShowcaseTito Herrera


“Make the ordinary extraordinary.”

I fell in love with photography by looking at magazines like National Geographic, Time, and Life, and finding the beauty in the everyday moments and in telling the stories of “ordinary” people. That beauty has guided my photographic journey from the beginning, as I clearly knew what kind of photos I wanted to take. I still try to guide my work by this simple, self-imposed rule: Make the ordinary extraordinary.

To me, the good photos are not so much about finding fascinating subjects. The truth is that whatever is amazing to someone in one part of the world is completely normal ...

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