July 2013
Beginner to intermediate
192 pages
2h 55m
English
This book is a quick reference guide for users of Adobe Analytics (formerly known as SiteCatalyst 15). If you’re looking for information on JavaScript plug-ins and coding in SiteCatalyst, this is not the book for you. This is the book for you if you’re a product manager, content manager, marketer, analyst, or professional in search of succinct explanations of Web analytics concepts and step-by-step instructions on how to use Adobe Analytics.
Adobe SiteCatalyst is a web analytics product that helps marketers and web services teams optimize their website and online marketing messages in support of their business goals. At the most basic level, a web analytics program will help you measure and analyze your website ...