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Adobe® Analytics Quick-Reference Guide: Market Reports and Analytics (formerly SiteCatalyst)
book

Adobe® Analytics Quick-Reference Guide: Market Reports and Analytics (formerly SiteCatalyst)

by Shane Closser
July 2013
Beginner to intermediate content levelBeginner to intermediate
192 pages
2h 55m
English
Adobe Press
Content preview from Adobe® Analytics Quick-Reference Guide: Market Reports and Analytics (formerly SiteCatalyst)

4. Reports Overview

This is really where the magic happens in Adobe Analytics. It’s where you take data, rules, and website information and display them in a report. This chapter discusses reports—types of reports, sections of a report, and how to configure reports.

Reports are designed to interpret data, but ultimately they’re used to summarize trends and offer performance metrics for your website.

How to Run a Report

1. After you’ve signed on to the Adobe Marketing Cloud, navigate to Adobe Marketing Cloud > SiteCatalyst > SiteCatalyst Reporting.

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2. Use the Reports list to navigate to Site Content > Pages.

The Pages report is used here as ...

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Publisher Resources

ISBN: 9780133416091Purchase book