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Adobe® Analytics Quick-Reference Guide: Market Reports and Analytics (formerly SiteCatalyst)
book

Adobe® Analytics Quick-Reference Guide: Market Reports and Analytics (formerly SiteCatalyst)

by Shane Closser
July 2013
Beginner to intermediate content levelBeginner to intermediate
192 pages
2h 55m
English
Adobe Press
Content preview from Adobe® Analytics Quick-Reference Guide: Market Reports and Analytics (formerly SiteCatalyst)

7. Engagement Analytics

Engagement analytics measure the connectedness of users with your website. The purpose is to increase the level of trust and communication with visitors, and ultimately increase revenue. To achieve higher levels of engagement, you must evaluate the user experience. Are visitors able to find what they’re looking for? Does the content compel them to dive deeper? Is your navigation helpful or frustrating? The series of reports outlined in this chapter can help you evaluate these areas of engagement.

User Experience

Technical difficulties and poor content are a prime ways to scare away visitors. These are easy targets for improving visitor engagement. Use the following reports to:

Determine technical errors to correct. ...

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Publisher Resources

ISBN: 9780133416091Purchase book