Skip to Main Content
Adobe® Analytics Quick-Reference Guide: Market Reports and Analytics (formerly SiteCatalyst)
book

Adobe® Analytics Quick-Reference Guide: Market Reports and Analytics (formerly SiteCatalyst)

by Shane Closser
July 2013
Beginner to intermediate content levelBeginner to intermediate
192 pages
2h 55m
English
Adobe Press
Content preview from Adobe® Analytics Quick-Reference Guide: Market Reports and Analytics (formerly SiteCatalyst)

9. Conversion Analytics

Conversion data offers a view into the monetary impact of marketing and technology decisions. The results are of interest to all levels of the organization, particularly decision-makers. They offer the nuts and bolts of site performance and help you target visitors and turn casual browsers into buyers/customers.

The primary report structure highlighted in this chapter is the funnel, which illustrates the process of conversion beginning at the top of the funnel and ending at the bottom with the success event. Conversion reports are customizable, so you can add custom conversion events. The conversion reports track your ability to achieve macro goals. Macro goals are actions on your website (such as purchasing a product, ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Global Business Analytics Models: Concepts and Applications in Predictive, Healthcare, Supply Chain, and Finance Analytics

Global Business Analytics Models: Concepts and Applications in Predictive, Healthcare, Supply Chain, and Finance Analytics

Hokey Min
Web Analytics

Web Analytics

Avinash Kaushik

Publisher Resources

ISBN: 9780133416091Purchase book