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Adobe® Target Classroom in a Book® by Lily Chiu-Watson, Brian Hawkins

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2. Enabling Optimization with the Mbox

The mbox (marketing box) is the cornerstone to optimizing content on digital properties with Adobe Target. In this lesson, you’ll take a closer look at the mbox and learn:

How the mbox (the Adobe Target tag) and the mbox.js (the Adobe Target JavaScript library) work

How the mbox can be put in place and how best to use it

Mechanisms to pass data to further empower targeting and segmenting efforts

Debugging techniques to ensure a safe deployment

By the end of this lesson, you should have a holistic view of what mboxes can do and how best to use them to lay the groundwork for a complete understanding of the Adobe Target solution.

The mbox allows you to deliver content based on campaign rules.

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