2. Enabling Optimization with the Mbox

The mbox (marketing box) is the cornerstone to optimizing content on digital properties with Adobe Target. In this lesson, you’ll take a closer look at the mbox and learn:

• How the mbox (the Adobe Target tag) and the mbox.js (the Adobe Target JavaScript library) work

• How the mbox can be put in place and how best to use it

• Mechanisms to pass data to further empower targeting and segmenting efforts

• Debugging techniques to ensure a safe deployment

By the end of this lesson, you should have a holistic view of what mboxes can do and how best to use them to lay the groundwork for a complete understanding of the Adobe Target solution.

The mbox allows you to deliver content based on campaign rules.

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