Chapter Nine. Embedding Media

Media—audio and video files—has always been a dynamic, entertaining, attention-grabbing, and fun element of Web content. Media content has also, historically, been some of the least accessible Web content due to long download times and uneven implementation of the plug-ins (software) required to see and hear online media.

As Bob Dylan has said, “the times, they are a-changin’.” The steady increase in the availability of high-speed Internet connections (along with improvements in streaming techniques that allow media to begin playing more quickly) means more and more people browsing the Web will enjoy video clips without having to endure an inordinate wait. Surveys and estimates indicate that the vast majority of ...

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