11Cultural Influences on Achievement Motivation and Orientation Toward Work in Japanese and American Youth

John W. Connor

California State University, Sacramento

George A. De Vos

University of California, Berkeley

INTRODUCTION

Impressed by the ubiquitous television ads for well-made Japanese products, most Americans believe the slogan of the Japanese is identical to that used in the past by Nissan: “We are driven.” In the popular mind, the average Japanese is a hyper-workaholic who puts in a 50-hour week and whose daily form of recreation is singing the company song. Similarly, Japanese youngsters are depicted as hyperachievers with the highest mathematics and science scores in the world (Coomber & Keeves, 1973; Glaser, 1976) and mean IQs some ...

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