Book description
Drawing on her new book, The Innovation Mindset, IBM Watson Health’s Lorraine Marchand discusses common mistakes leaders make in managing innovation. One of her key pieces of advice for managers: Ask, “What problem are we solving for the customer?” and then follow a disciplined process to design a customer-focused solution, rather than first developing a new technology and then figuring out where it could be applied.
Table of contents
Product information
- Title: Adopting the Innovator's Mindset
- Author(s):
- Release date: September 2022
- Publisher(s): MIT Sloan Management Review
- ISBN: 53863MIT64207
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