FIVEWhat You Need to Do, Part 1: How the Work Is Done
Advanced consulting requires a different approach than “normal” consulting. Although it’s unfair to characterize all standard consulting this way, for the sake of contrast the goal of standard consulting is to get in and get out quickly, often applying a prescribed model or template, thereby making the most money possible in the shortest time while still fulfilling contractual obligations. The work is transactional. The client is buying a known solution at an agreed-upon price and wants the work done quickly and painlessly, a little like remodeling a kitchen. Advanced consulting is more like drawing plans for a home than remodeling a kitchen. You are listening to what the client wants, providing ...
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