Composing the Figure within an Environment
The illustration visible in today’s fashion lifestyle market is driven by concept, style, and composition based on text, promotion, or mood. Although the market may occasionally incorporate an image of a single figure to promote a product or clothing, or to illustrate an article, the format of a loosely drawn single figure captured in a wash and floating in a space and framed by type is now rarely seen.
Whether advertising a luxury cruise, a campaign promoting jeans in an urban location, or using a surrealistic approach to conceptualize an illustration for a website, most illustrations for the fashion lifestyle market will incorporate something other than the idealized single figure. ...