Chapter Six


“The medium is the message.”

Marshall McLuhan, philosopher, educator, and media guru


Although McLuhan may have been referring to the medium of broadcasting, this statement resonates with the artist as well. The medium chosen to communicate the illustration will also communicate your vision and style.

It is a fantastic feeling to know the basics of a medium and how to control and manipulate it. Having the command of several media will further your proficiency and give you options to change the look of your work. Eventually, using various media will become second nature to you.

Being prolific is a necessity to succeed as an illustrator in the contemporary market. Nothing lasts forever, especially in a market driven by fashion ...

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