Introduction

Who Should Read This Book

Advanced Google AdWords is written for people who have a solid understanding of AdWords and have opened and managed their own account. What you will not find is information on how to open an account, navigate through the interface, or introductory material on keywords. These basics can be found in the AdWords Learning Center for free.

This book begins where most blogs and training leave off—optimization for intermediate and expert users. There are so many options with AdWords that it can be difficult to determine where to start, or to understand what is possible. For instance, you could create an ad for a Google Android–powered phone that is only shown to a consumer if:

  • The consumer is in the business ...

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