Chapter 1. Understanding What Types of Communication Will Be Most Effective for Your Audience

Step 1: Identify the Communication Preferences of the Different Personality Types in Your Audience

It is important to think through which personality types are likely to be in your audience, and what their communication preferences are, because it will help you consciously break out of the (unconscious) habit of designing a presentation to appeal only to those who share your own personality type. Even if you start out by deliberately designing your presentations to appeal to all types, if you routinely skip the step of thinking about the different personalities in the room, then there is a real risk that over time you will revert to accommodating only ...

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