Chapter 2. Setting a Measurable Objective for Your Presentation

Step 2: Set Specific Objectives for What You Want Your Audience to Think and Do Differently After Your Presentation

In order to be clear about the objectives for your presentation, ask yourself: "How will the world be different for my audience after I make my presentation?" This question is important, because if the answer is "It won't be," then you really need to think hard about whether you should be giving this presentation at all. If nothing will change for your audience as a result of your presentation, then why should they even be there?

The way to do this, with clarity, is to use the "From-To/Think-Do" matrix. (See Figure 2.1; there is also a copy of this matrix in Appendix A, ...

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