Chapter 7. Visual Presentation Elements: Graphics, Charts, Color, Animation, and Fonts

Step 7: Identify the Most Effective Graphical Elements to Use in Your Presentation

In Step 7, you will decide which charts will provide the most convincing display of your quantitative evidence (if you are using any), and whether to use any other graphics to emphasize or clarify your qualitative evidence. In Chapter 6 you created your storyline on a series of S.Co.R.E. cards. For Step 7, you will draw a thumbnail sketch of which chart or graphic you will use on each S.Co.R.E. card that represents data that you would like to present graphically. To help you do this, we will now cover:

  • What kinds of graphics should you use?

  • Should you use clip art?

  • How do you decide ...

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