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Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program by Tom Funk

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Task ChecklistA To-Do List to Launch or Relaunch a Successful Program

Successful social media programs stand at the junction of marketing, promotions, public relations, customer service, and CRM—with a healthy dose of technology, finance, and legal compliance thrown in. Here’s a checklist to help ensure you’re covering all the bases.

Planning

  • Obtain brand or domain: Facebook.com/yourname
  • Obtain brand or domain: Twitter.com/yourname
  • Obtain brand or domain on secondary platforms
  • Social media mission statement
  • Social media business plan
  • Policy document for social media representatives
  • Budget

Operations

  • Interview and hire key social media staffers ...

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