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Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program by Tom Funk

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The PlatformsChoosing and Prioritizing Your Networks

As a business or organization wanting to make an impact through social media, on what platforms will you be active? How will you allocate your time between them?

Today there are countless social media sites, for the mass market or the smallest of niches. There’s Badoo, Bebo, Delicious, Reddit, and StumbleUpon. There’s Classmates.com, Gays.com, and HR.com. There’s Ryze, Xanga, Yammer, and Yelp. Or how about Flickr, Flixster, Friendster, and Fubar?

How can you make sense of the different purposes, demographics, and cultures of the major social networks? One clever answer, “Social Media Explained,” ...

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