Chapter 3. Google Analytics Features, Benefits, and Limitations
Understanding how Google Analytics data collection works is a great way to recognize what you can achieve with web analytics reporting. Don't worry—this is not an engineering book, so technicalities are kept to a minimum. However, it is important to know what can and cannot be accomplished, because this knowledge will help you spot erroneous data that may show up in your reports.
As well as a discussion of the key features and capabilities of Google Analytics, included in this chapter is a description of Urchin Software—a separate web analytics tool from Google.
In Chapter 3, you will learn:
The key features and capabilities of Google Analytics
How Google Analytics works
What Google Analytics ...