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Advanced Web Metrics with Google Analytics™, Second Edition by Brian Clifton

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Chapter 12. Integrating Google Analytics with Third-Party Applications

This book has so far focused on collecting, analyzing, and using web visitor data from within the Google Analytics user interface. You can import data from AdWords and AdSense and export individual reports in XML, CSV, TSV, or PDF format. This method of exporting is ideal for one-off needs or regular schedules via email. However, sometimes you require a regular "pull" of data, wish to integrate it into another system, or simply be creative and visualize your data in a completely different way.

In this chapter I explain the techniques used to auto-extract data and present case studies on how different organizations are pushing the envelope by adding extra functionality to Google ...

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