Appendix B: Useful Tools
The tools I’ve listed here are helper applications that come in two flavors: those that help you perform a site-wide audit of your Google Analytics Tracking Code deployment and browser add-ons that help you use or manage your reports—configuration aids, segmentation help, and so forth. Often these two scenarios overlap, and marketers frequently find themselves using the same toolset as webmasters and web developers. I also list two Windows desktop applications that have helped me over the years. Regardless of your job role, all these tools are straightforward to use.
Tip: Google Analytics maintains an App Gallery of ...
