Consumer Adoption and Behaviour
A Systematic Literature Review Linking Consumer Adoption of Cryptocurrencies to Gender, Personality Traits, and Overconfidence
Darius-Aurel Frank
Tobias Otterbring
Michal Krzysztof Krol
Ellen K. Nyhus
Abstract
This chapter presents a systematic literature review on consumer adoption of cryptocurrencies as a function of three key constructs: consumer gender, personality traits, and overconfidence aspects. After having introduced the topic of cryptocurrencies, we structure our review across these three fundamental building blocks by briefly describing the existing state of the art regarding demographic and psychographic predictors of consumers’ crypto-related decisions. We summarise the main findings ...
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