Chapter 8

Cultural Modeling for Behavior Analysis and Prediction

Cultural modeling is an emerging and promising research area in social computing [13]. How to investigate the impact of culture on human behavior or on social changes has become a popular research issue [48]. Cultural modeling aims to apply computational techniques to build behavioral models of organizations and analyze the impact of cultural factors on organizational behavior. It has raised interesting questions such as the discovery of the correlation between cultural factors and organizations’ behavior, efficient and effective identification of the behavioral pattern of organizations from masses of cultural-related data, and the prediction of organizational behavior based on ...

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