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Advertisers at Work by Tracy Tuten

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About the Author

Dr. Tracy Tuten is an associate professor of marketing at East Carolina University, where she teaches advertising and social media marketing. Tuten is the author of Advertising 2.0: Social Media Marketing in a Web 2.0 World (Praeger, 2008) and coauthor of the textbook Social Media Marketing (Prentice Hall, 2013). Frequently quoted in the press, including in the New York Times, Brandweek, and the Washington Post, she is a leading contributor to industry views on branding. An award-winning scholar, her research has appeared in such journals as Psychology & Marketing, and the Journal of Business Research, among others.

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