CONTENTS
CHAPTER
1 THE ADVERTISER AND THE CONSUMER
The Impact of Advertising on the Consumer and the Home
The Impact of Advertising on Our Economy
Development of the Advertising Agency
The Role of the Advertising Agency
4 CONSTITUTIONAL SOURCES OF FEDERAL REGULATORY POWER
The Taxing Power and General Welfare Clause
Advertising and Interstate Commerce
5 ADVERTISING AND THE MAINTENANCE OF COMPETITION—THE FEDERAL TRADE COMMISSION
“Unfair Methods of Competition in Commerce”
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