21
Dettol
The Dettol brand has had a long history in the Indian context. It may be interesting to mention the history of Dettol (antiseptic solution) before Dettol soap is discussed. Dettol antiseptic solution was a diluted version of a certain chemical compound. It was introduced during the 1930s in India along with the launch of the brand in the United Kingdom (Pinto, 2015a). Dettol was initially used by doctors to clean up cuts and wounds. Over a period of time, consumers (especially patients visiting doctors) became familiar with the brand after having noticed it at their doctor’s clinic or hospital. Several other things were also occurring parallelly. For a long time, Indians were using haldi and few other herbs to drive away insects (Pinto, ...
Get Advertising, Brand and Consumer Behaviour (The Indian Context), Ist Edition by Pearson now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
