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Lifebuoy
Lifebuoy, the number one antibacterial soap, is almost a household name. Lifebuoy has been a part of the Indian context for the last several decades (Balakrishnan, 2012). During the 1960s, Lifebuoy had a short ad film which was shown in theatres throughout the length and breadth of the country. Lifebuoy was an antibacterial/antigerm soap for the masses. The ad film had shown a game of football, which was associated with perspiration. Perspiration in turn is commonly associated with germs and Lifebuoy was positioned as the antibacterial soap that kills germs (Balakrishnan, 2013).
Lifebuoy, with its red colour and carbolic acid that emitted a strong odour, was extremely popular among the masses. During the late 1990s, it was planned ...
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