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Sunfeast Farmlite
Snacking as a habit has been on the rise among youngsters (and even adults) in recent times. Enhanced lifestyle consumption and availability of brands and product categories have largely been instrumental in promoting snacks. Biscuits as a category has evolved with several kinds of varieties that include cookies, cream biscuits and nutritive health biscuits. Britannia is a brand that has a pioneering image in this category (Maheshwari, 2016).
After ITC entered the biscuit category, its brand Sunfeast quickly established itself within a short period of time (Maheshwari, 2016). Sunfeast also had a strong association with the celebrity SRK. Sunfeast introduced Sunfeast Farmlite biscuit which was of a nutritive nature. However, ...
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