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Advertising for People Who Don't Like Advertising by Kesselskramer

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DEATH TO A BUNCH OF OTHER PEOPLE.

The KesselsKramer company version of a nip/tuck extended to other functions within the traditional agency set-up.

More bits of fat for the plastic surgeon’s suction pump included:

TRAFFIC.

Large agencies require someone to manage workflow – assigning briefs to particular teams, as well as overseeing the progress of those teams.

KesselsKramer has a staff of roughly thirty-five people, so the notion of a Traffic Department seemed a little grand.

In fact, it could easily be replaced by the Walking Up To Someone And Asking Them What They’re Doing Department. Anyone could join this department, as it required only the ...

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