ADVERTISING FROM THE OUTSIDE: INTERVIEWWITH STEFAN SAGMEISTER.
Stefan Sagmeister is a Grammy award-winning designer. He’s created album covers for The Rolling Stones, Lou Reed and David Byrne. Other clients include HBO and the Guggenheim Museum. Here, he discusses advertising from a design perspective, sabbaticals and what creative responsibility means to him.
ON ADS AND ATTITUDES.
“I ran Leo Burnett’s design studio in Hong Kong for about six months. After that, I switched to advertising within Burnett’s, expecting not to like it, and finding that expectation to be true.
“Hong Kong at that time was an incredibly dense and booming market. It was here that I encountered a behaviour that I’ve noticed at many agencies around the world: there’s too ...