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Advertising for People Who Don't Like Advertising by Kesselskramer

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HANS AARSMAN’S HISTORY OF THE PRESENT.

Hans Aarsman is a photographer, novelist, playwright, curator and journalist. He’s also lectured widely at various universities and events, including TED (Technology, Entertainment & Design). For Dutch broadsheet De Volkskrant, he writes a popular weekly column on news photography, conducting a detectivelikeinvestigation into a particular news photograph, its hidden agendas and how it came to be constructed.

Here, he discusses the points where news meets advertising, advertising photography versus news photography, the power of media and which ads work for him.

BACKGROUND.

“At university I began studying physics and chemistry. After three years you have a practice exam and then you continue, working in laboratories. ...

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