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Advertising for People Who Don't Like Advertising by Kesselskramer

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WHERE DID ALL THE REBELS GO? INTERVIEWWITH STEVE HENRY.

Steve Henry was creative director and co-founder of HHCL, an agency renowned for breaking the many rules and assumptions in advertising. Campaign magazine voted it Agency Of The Decade, and Henry was named one of the forty most influential British advertising people in the last fifty years. Here, he talks about HHCL, the current state of advertising and where he sees communications heading.

BEING GOOD MEANS BEING AMBIVALENT.

“I think the best people in our industry are very ambivalent about it. They like it and they hate it at the same time.

“What interests me about advertising is the interception between commerce and creativity, and I think that’s what keeps a lot of very bright people ...

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