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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Identifying your competitors using Google search results

Advertisers considering PPC ads need to understand which similar websites and businesses are already using AdWords, and also how they are positioning themselves in the online search market. This competitive information can be used to research keywords, which the competition is taking advantage of and identify our own unique advantages.

Getting ready

You likely already have a list of businesses that you consider your key competitors in a particular market. However, they may not all be advertising on AdWords. Armed with a list of websites you consider your competition, you can begin researching their online ad presence.

How to do it...

Start with a search on Google using terms that you consider ...

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