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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Using third-party tools to research competitors

There are a variety of tools other than Google that can help us get more information about websites whose online marketing efforts we are interested in researching further. Such tools scan the search results pages and extrapolate keywords and ads for various domains. They'll provide data such as keywords used, daily budgets, how much our competitors are spending on individual keywords, and history of budget and ad changes.

Getting ready

The following are a couple of popular PPC spy tools that will allow us to do basic domain and keyword research for free:

For a more thorough list of keywords and ads that the various domains are using, you will need to purchase ...

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