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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Analyzing budgets and bids to determine market saturation

Understanding how competitive the online search ads' market for your industry is, will help you determine your own marketing budgets and how much you may want to bid on your keywords.

Getting ready

Decide which tool you would like to use. You can start with one of the free basic PPC keyword spy tools, such as KeywordSpy (www.keywordspy.com), for basic budget and average CPC look-ups.

How to do it...

  1. Enter a domain URL into keywordspy.com to get daily AdWords spend and average CPC estimates for a particular business.
  2. Repeat this search for multiple businesses of various sizes to better understand the different spend ranges.
  3. You can also use a tool like keywordspy.com to figure out average CPCs ...

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