O'Reilly logo

Advertising on Google: The High Performance Cookbook by Kristina Cutura

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 2. Setting up Your Account

In this chapter, we will cover the following:

  • Creating an AdWords account
  • Determining the right billing option for your needs
  • Inviting other users to access your account
  • Changing user access levels or removing users
  • Enabling auto-tagging at the account level
  • Changing your notification settings

Introduction

This chapter covers the basics of creating an AdWords account and customizing the various key settings for easier management and navigation. You'll learn how to choose the right billing option for you, invite others to access your account, change access levels, and personalize views and notifications so that you can see the data you care about.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required