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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Enabling auto tagging at the account level

You are likely already using or planning to use a web analytics program to analyze your website statistics. In order to get AdWords data properly fed into your web analytics program, you should make sure to enable Auto-tagging in AdWords.

How to do it..

To enable Auto-tagging, follow these steps:

  1. Navigate to the My account tab.
  2. Choose the Preferences sub tab.
  3. Make sure that the Auto-tagging checkbox is selected.
  4. Click on Save changes.
    How to do it..

How it works...

Auto-tagging is a feature that helps you analyze performance in other analytics tracking programs, such as Google Analytics, by adding extra parameters to your URLs. ...

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